Old Pulteney Partners With Sustainable Surf

by caskfellows
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Old Pulteney Single Malt Scotch Whisky, has today, announced its partnership with Sustainable Surf, a California-based non-profit that protects and restores ocean health by shifting people to a highly desirable, low-carbon, ‘Deep Blue’ lifestyle. This is the first U.S. partner in Old Pulteney’s new global campaign, Rise With The Tide. Known as ‘The Maritime Malt’, the whisky is highlighting its coastal roots by following inspirational stories of those whose lives have been shaped by the sea.

Founded in 2011 by Michael Stewart and Kevin Whilden, Sustainable Surf was created as a non-profit organization to unlock the potential of the global surf community and encourage them to become leadrs in protecting ocean health and creating a sustainable future. Since its inception, they’ve had a significant impact around the world by helping surfers and surf companies choose more sustainable alternatives to protect ocean ecosystems.

The Rise With the Tide Sustainable Surf episode explores the question, can surfers can change the world.
Filmed in California, Stewart and Whilden share their vision on how the surfing community and consumers can live a more ocean-friendly life, one that is better for themselves, the community and ultimately the entire world. Their drive to find a way to solve the most pressing environmental issues facing oceans today lead Sustainable Surf to create innovative programming such as The ECOBOARD Project, which reduces carbon footprints, increases the use (and reuse) of renewable, recycled and up-cycled inputs, and reduces overall toxicity within the surfboard manufacturing process.

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